Feb 3, 2020
There are a few things Chris Orlob knows. Chris knows about sales. Chris knows about product marketing.
And Chris knows he's not Neil
Peart, but he loves to drum.
In this episode with Chris, we sit
down and talk about his passions which include all 3. He's a
self-described marketer in a sales person's body. He spent
the last few years at Gong focusing on product marketing. Then
after a while, he decided to move back into sales in a leadership
role and is now running a sales team.
In this episode you will learn from Chris:
1. What is the problem with product marketing?
2. How product marketing really supports sales?
3. Owning the position of leadership in the mind of the
customer
4. Training vs. Coaching
5. Why you cannot scale dependency