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Jun 14, 2021

A long-time friend and first-time guest on the Surf and Sales podcast. He's gone from VP of Sales to CRO and shares his insights.

Figuring it out how to scale
The biggest mistakes new CRO's make when coming in
How to build cross-functional relationships in your CRO role
How to learn marketing when you have a sales...


Jun 14, 2021

Francois was side hustling before it was ever such a thing. Check out his insights on these topics and more

Should you double down on career or start side hustle
Don't confuse inbound interest with purchasing intent
Should inbound and outbound be compensated differently
Who handles inbound, experienced or new...


Jun 14, 2021

What if a product marketer actually started their career in sales, and was good at sales?  That's who Brandon Redlinger is and he shares a wealth of information about what good product marketers do to help their sales teams succeed

The 5 Key Pillars of Product Marketing
Defining your value metric
What is your value...


Jun 7, 2021

Ashley moved from marketing to sales so much she took a part-time SDR role to prepare for the interview. This isn't the first time she's prepped for something this way and she shares her best practices for always achieving your goals.

How to position yourself to become an AE from the SDR role
How to prepare for your...


Jun 7, 2021

Aaron has been doing sales enablement since before the term even existed. He shares his insights on: 


How Sales Enablement becomes the center of the organization
The true evolution of sales enablement

Quantifying the value of sales enablement to the CEO and CFO
People only build processes for the current state and why...