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Jun 14, 2021

What if a product marketer actually started their career in sales, and was good at sales?  That's who Brandon Redlinger is and he shares a wealth of information about what good product marketers do to help their sales teams succeed

The 5 Key Pillars of Product Marketing
Defining your value metric
What is your value metric and how does it help with building prices
How do you know when to increase price
Navigating the pricing objection
How do you know when your product is ready to be sold
How often should sales and product marketing be talking?
What goes into determining price