S6E12 - John Karsant - Being Honest Being Good in Sales

Mar 17, 2025

In this episode of the Surf and Sales Podcast, Scott Leese and Richard Harris are joined by John Karsant, Founder and CEO of Level Up Leads, an appointment setting and sales development agency.

Key Topics Covered:

• How Level Up Leads helps companies implement sales campaigns and book more demos
• Why only 8% of companies report positive experiences with outsourced sales development
• The importance of setting realistic expectations with clients
• How to stand out in a commoditized industry
• Latest effective cold calling tactics that are working in 2025
• The debate on permission-based openers vs. natural conversation starters
• How AI tools are transforming SDR training and coaching
• John's journey from tennis coach to entrepreneur
• The power of authenticity and honesty in sales conversations
• Why tone and pace matter more than the actual script

What are you waiting for?  Time to reserve your spot at www.surfandsales.com

 

John Karsant is the Founder and CEO of Level Up Leads, a sales development agency that has been helping companies book more demos since 2021. Find him on LinkedIn or Twitter, or visit levelupleads.io.

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