What if a product marketer actually
started their career in sales, and was good at sales? That's
who Brandon Redlinger is and he shares a wealth of information
about what good product marketers do to help their sales teams
succeed
The 5 Key Pillars of Product
Marketing
Defining your value metric
What is your value metric and how does it help with building
prices
How do you know when to increase price
Navigating the pricing objection
How do you know when your product is ready to be sold
How often should sales and product marketing be talking?
What goes into determining price
About the Podcast
Everyone is looking for help in sales, yet so few are willing to give it unselfishly.
Richard Harris and Scott Leese have teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right and, equally, do wrong so you can be the best at your craft as well.
And yeah, there will be the occasional surf story.